Whiteflash Review – Home to the A CUT ABOVE®

Whiteflash.com is a diamond and jewelry retailer specializing in Ideal and Super Ideal diamonds, designer engagement rings, and fine diamond jewelry. Since 2000, Whiteflash has been offering their top quality Super Ideal Home to the A CUT ABOVE® diamonds alongside their Expert Selection and GIA Triple Excellent diamonds. They are known for their supremacy in precision cut Hearts and Arrow round brilliant and princess cut diamonds, largest in-stock inventory of AGS certified diamonds, dedication to customer service and are authorized retailers for the finest designer brands on the market.

Whiteflash is based in Houston, TX where they have a retail store for local shoppers. They cater to an international clientele through their Whiteflash.com and provide free and fully insured shipping of diamonds and jewelry via Fed Ex worldwide.

The Whiteflash Showroom

Whiteflash – The Company

Whiteflash’s industry-leading expertise in diamonds has lead to many co-authored articles on diamond grading in collaboration with the American Gem Society Laboratories. AGS is the creator of the AGS Performance Cut Grading system; an innovative and scientific way in approaching the light performance in diamonds. Whiteflash also features the most extensive in-house inventory of certified AGS Ideal diamonds of any retailer. In fact, each and every diamond goes through an exhaustive quality control process. Whiteflash is the only retail jeweler certified for ISO 9000 Total Quality Management. Certification for this strict international standard of quality is held by no other jeweler, making them not only unique in this area but also testament to their dedication to exemplary products and services. It is no surprise then that they are also the recipients of 2016’s BBB Winner of Distinction honoring the best jewelers in Houston and have been highly rated on the BBB since 2004 with an A+ rating.

If all this isn’t enough, Whiteflash has partnered with some of the world’s most gorgeous diamond engagement ring designers including: Tacori, Verragio, Simon G, Ritani, Vatche , Danhov and Benchmark. All of Whiteflash’s in-house diamonds qualify for a lifetime 100% Trade Up benefit, 30 day returns (shipping is paid by Whiteflash) and one year buy back guarantee! Individual’s interested in jewelry design and custom fabrication will be happy to know that Whiteflash is also a full-scale manufacturing facility with highly skilled jewelers ready to create fine custom jewelry from basic to intricately complex.

Spanning the spectrum from large scale big name jewelers to small boutique stores, Whiteflash truly stands alone. They are large enough to offer a vast inventory of in-stock diamonds while also providing excellence in one-on-one educated customer service. From your first contact with any Whiteflash diamond consultant (all with GIA credentials), your diamond and jewelry journey will be expertly guided to offer you the reassurance and education you need to ensure a smooth and trustworthy shopping. Perhaps this is why their motto is to provide each client, “A Brilliant Diamond Buying Experience®”.

Now that a proper introduction has been set, let’s delve deeper into their A Cut Above diamonds and other brands…

A CUT ABOVE® – The Best Of The Best

Whiteflash A CUT ABOVE® Parameters

Whiteflash’s A CUT ABOVE® or ACA diamonds possess white light brilliance and fire at the limits of what are mathematically technically possible for a round brilliant and princess cut diamond. Not only are all ACA’s graded triple zero ideal by AGS laboratories but they fall within a very narrow “bullseye” of ideal proportions. The ACA is restricted to much more stringent standards than common GIA ‘Excellent’ cut diamonds found at most diamond retail stores.

Whiteflash A Cut Above diamond proportions

Whiteflash A Cut Above diamond cut proportions compared to GIA Excellent cut grade.

Whiteflash ACA’s are so superior that when compared to the vast majority of diamonds found elsewhere in the diamond marketplace, there is simply no comparison. Along with the perfection and rarity of the cut, ACA diamonds all come with a diagnostic image package of each diamond’s complete cut quality and light performance profile. This includes a face up magnified photo and a 360 HD magnified video to help the consumer evaluate clarity, contrast patterning, and overall scintillation. Every ACA also has an ASET and Idealscope image to reveal aspects of light return and light leakage. Finally, a hearts and arrows image clearly confirms the optical symmetry of each ACA proving that every facet is in perfect 3D alignment required to deliver the full benefits of Hearts and Arrows precision.

: Face Up Image

: Idealscope Image

: ASET Image

: Hearts and Arrows Image

A CUT ABOVE® and A CUT ABOVE® Collection Series

It’s important to remember that each ACA diamond is owned by Whiteflash and therefore is in stock and is always available. This contrasts greatly to the vast majority of online diamond retailers that sell virtual diamonds and show images of stones that are not owned by them. If a consumer has a question about a specific diamond’s clarity characteristics or light performance, a Whiteflash customer service rep can simply pull the actual diamond out of inventory and provide a full, detailed and honest evaluation of the stone. Thus, if a customer doesn’t mind an SI stone that is prongable, the WF representative would be able to conclusively tell them if that is possible without any room for guesswork. This is the type of exactness and honesty that all diamond retailers should ideally be providing to all their customers.

In addition to A CUT ABOVE® there is also Whiteflash’s highly coveted ACA Collection Series which is a subset of the A CUT ABOVE® brand featuring only colorless (D, E, and F) and microscopically clean diamonds (IF/VVS). The ACA Collection series represents the ultimate in elite quality. Individuals looking for the highest cut, color, and clarity grade diamonds find Whiteflash’s Collection series easy to peruse and of course consistent in quality and reliable in inventory availability.

A CUT ABOVE® Princess

Whiteflash’s Princess cut ACA diamonds follow a similar strict set of cut parameter guidelines but of course allow for the unique faceting arrangement of the pavilion (2, 3, and 4 chevrons), crown and corner facets providing that the ACA princess diamond fulfills all light performance and cut quality conditions. All ACA Princess cut diamonds are AGS triple zero ideal cut diamonds with exemplary light performance. AGS is the only gem lab that grades cut quality on princess cut diamonds and therefore choosing an ACA princess from Whiteflash provides consumers added confirmation that their princess cut diamond fulfills the highest cut quality standards.

It’s easy to see how Whiteflash receives so many accolades from both the diamond industry and consumers. Their quality control is second to none and their transparency in selling to worldwide customers makes every Whiteflash customer feel safe in their diamond purchase.

Expert Selection – Narrowly Missed Perfection

A unique product offering from Whiteflash is their Expert Selection brand of diamonds. These diamonds are all AGS triple zero in cut qualification but have narrowly missed the strict requirements of an ACA diamond (both round and princess). These diamonds also come with a complete image package and also display the highly coveted Hearts and Arrows diamond pattern (round).

GIA Triple Excellent – For All You GIA Lovers

Whiteflash’s Premium Select category features top quality GIA Triple Excellent diamonds for shoppers looking for a hearts and arrows round diamond with a GIA lab report. As previously mentioned, GIA’s Excellent cut grade category includes a wider variance of diamond proportion sets when compared to AGS’s tighter cut standards. However, consumers can look towards Whiteflash to fully vet out only the top performing diamonds that showcase precise Hearts and Arrows optical symmetry alongside top light performance that consumers can trust.

Virtual Selection – Cushion, Oval, Radiant, Emerald, Asscher, Pear, Heart and Marquise

Consumers looking for fancy cut diamonds that are not part of Whiteflash’s in-house inventory can still take advantage of Whiteflash’s expertise, careful quality control, and trusted reputation. Virtual Selection diamonds are not owned by Whiteflash and will need to be shipped to their facility for full assessment and inspection. This includes a thorough analysis of the diamond including pre-screening by their diamond consultants, careful gemological review by their staff gemologists, and of course their light performance imaging.

With all this help and assistance, can buying a diamond for any taste and/or budget be any easier?

Luxury Designer Engagement Rings and Diamond Jewelry

Whiteflash also offers an excellent selection of designer brand engagement rings. Designers such as Tacori, Verragio, Simon G, Ritani, Vatche , Danhov and Benchmark have all had their settings topped off with a Whiteflash center diamond, making a match of top quality perfection for any bride-to-be. Like many luxury brands, these top designers have their own unique styling and are creating new designs capturing the essence of current bridal trends. Whether your style is timeless and classic or avant garde, Whiteflash’s diverse selection of engagement ring settings and diamond jewelry will fit any taste. See below for some of the most popular styles:

Top Row: Tacori 2586RD, Verragio D-100, Simon G MR1394, Benchmark Scattered Diamond

Bottom Row: Danhov AE100, Ritani 1Rz1321, Vatche 191, Danhov ZE138

Whiteflash Review – Added Perks!

There is much to be said about Whiteflash.com as a diamond jewelry retailer; year on year the company continues to grow and add to their product offering yet their original commitment to cut quality and customer service remains as their core area of expertise. Whiteflash continues to distinguish themselves from their competitors by offering their customers some added perks:

GIA Graduate Gemologists/AGS Certified Gemoligsts on staff
Gorgeous packaging complete with H&A viewer, cleaning cloth and diamond tweezers
All diamond consultant have accreditation by GIA
Largest in-house inventory of certified AGS Ideal diamonds of any retailer
Authorized distributors of the finest designer brands
Stunning diamond jewelry: pendants, earrings, right hand rings, bracelets, and anniversary rings
Retail Showroom in Houston, Tx
Members of United Nations Global Compact – All diamond are conflict free
‘Cut to Order‘ service for round super ideal hearts and arrow diamonds
Free Shipping domestically and to over 70 international countries
30 day return policy on all in-house diamonds and regular catalog items
Referrals and Customer Loyalty $100 Reward
Custom design your own jewelry in less than a month!

Out of all the diamond retailers Whiteflash makes the most effort in ensuring that a customer feels confident in their purchase. Their specialty of Super Ideal Hearts and Arrow round brilliant diamonds and Super Ideal Princess diamonds are some of the best cut diamonds in the world. Whiteflash doesn’t know what it means to compromise and when it comes to their customers, they know they don’t want to compromise either…I should know, I’ve been a happy ACA diamond customer for years!

Getting Started – ODBA Advice & Whiteflash Service

If you are looking for the best of the best round brilliant or princess cut diamond, beginning your search with Whiteflash is a very wise start. Please contact me and let me know what you are looking for in terms of carat weight, color/clarity preferences and budget. I’ll be happy to provide my top recommendations and answer any diamond questions you may have. When it comes time to purchase I am happy to work alongside you and Whiteflash’s top notch customer service team until your purchase is complete. It is important that all diamond buyers feel safe and confident in their diamond purchase.

Please don’t hesitate to reach out for any assistance, help, advice, or just some last minute words of wisdom! Buying a diamond is a very important decision and I look forward to working with each and every one of you!