How ODBA Is Monetized
You may have heard of something called a diamond affiliate and might be interested in knowing how and why ODBA can offer free professional diamond advice and recommendations. First, let me offer an insight into how websites are typically monetized (how they make money)…
Many large websites that get a lot of natural traffic tend to monetize through advertising space. Hence, you see many banners and ads along the side-bar column, weaved through an article, or interspersed throughout a website. Most people are familiar with this. Newspapers, magazines, television, bus stations, and highways are loaded with advertising! Anywhere a massive audience congregates, rest assured there will be advertising taking advantage of the many eyes and ears available.
Diamond Affiliate – How It Works
Another method of monetization is through affiliate links, mentioned briefly above. When a retailer wants to spread the word about their business, they will offer an affiliate marketing program for individuals to market their products and services. The retailer will offer a special code that is attached to a link which will then track clicks. Clicks are tracked through ‘cookies’ which nearly all websites use for tracking data. This is normal and nothing to worry about.
Since ODBA doesn’t accept paid advertising (I prefer a clean looking website, without any distractions, don’t you?), the only viable means to maintain the site is through diamond affiliate links. Therefore, if you read an interesting article and click on a link to a retailer this is counted as a referral from ODBA. If I work one-on-one with you, the links in my email for recommended diamonds will have a special code to track your referral. Essentially, if you do end up purchasing a diamond or diamond jewelry from a link here at ODBA, the retailer will happily pay a commission in return for my marketing their business. Thus, a diamond affiliate relationship is a win-win situation for everyone!
Happy Diamond Buying!
Liz
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